Whether your band is planning a tour or releasing new music, chances are it’s not going to be cheap. Brand sponsorship allows artists to do what they do best without worrying about the capital it will take to do so. Here are 9 steps to take when approaching a brand for sponsorship.
1. Begin with a budget
To speak intelligently about your project, know what you need and what you need it for. Create an itemized budget of equipment, studio time, travel expenses, lodging expenses, etc. The more details you know about your band’s financials, the more convincing you will be to a sponsor.
2. Understand your fans
Pushing a brand or product on the wrong people is equal parts ineffective and embarrassing. Yes, that alcohol sponsor has money to give, but if your fans are all under 21, what reward will the brand reap from a partnership?